New Wine Tasting Room Technology
I heard an interesting story on NPR Radio today about a reluctance from winemakers for discussing the role of technology in their processes. Since winemaking is typically viewed as an old world art, many are surprised to find that most wineries strive to use the most advanced processes available.
One new technology that promises to have a big impact on the wine business comes from a Frisco wine retailer known as VinoVenue.
VinoVenue is a San Francisco business that offers wine tasting through self service wine bars and the use of digital smartcards. Their unique wine bar uses a new self-dispensing technology to offer customers the chance to try the wine before they buy it. The smart card tracks the activity for each customer providing a record of what they have tasted. Their automated one-ounce wine-tastings portions allow them to provide tastings of a much larger variety of wines, while keeping costs under control.
Part wine lounge, part retail shop, VinoVenue is a place to taste and experience wine. Oklahoma winemakers would be well served by having a wine venue like this available in our state.
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