12/01/2004

New Markets for American Wineries

American Winery Sales Growing Globally

Through innovation, hard work and community support, American wineries are making in-roads into markets all over the world. In Texas now, a company called Water 2 Wine is making vintners out of Texans by the score! For an average price range of $150 to $300, the winemaking-on-premise store will help customers make and watch over a batch of wine from fermentation to fruition. Innovations like Water 2 Wine's on-premise winemaking programs may be an important opportunity for wineries in non-shipping states like Oklahoma.

...1999 statistics released by the Wine Institute claim that total U.S. wine exports for the period 1998-1999 have jumped in value to half a billion dollars with a 14% annual compounded growth rate in volume.

Also, the Department of Commerce reports that the export of U.S. wines to the European Union (EU) countries has increased at the rate of 20% to 25% in the past couple of years. The EU countries account for well over half of all U.S. wine exports.

In addition to the United Kingdom, which received a total of 6,120,265 cases of U.S. wine in 1999, Canada, Japan, The Netherlands and the Scandinavian countries were also principal buyers of significant quantities of U.S. wines.


With the current State restrictions on wine shipping outside of Oklaphma, Sooner State winemakers will have to continue to cultivate customers by throwing open their doors for tastings during every weekend and holiday for the foreseeable future. This is a tough break for the wineries, missing out on the potential profits of exporting their wines and the lessons to be learned from international competition.

However, winery visits and vineyard tours make a nice weekend outing, now that the chicken fights are illegal! lol

Oklahoma Wine News - Your source for Oklahoma winery tasting events and wine industry news

No comments: