An Entrepreneur Magazine article by Nichole L. Torres examines the current opportunities in the American wine industry.
According to Vic Motto, senior partner with Motto Kryla & Fisher LLP, wine business advisors in St. Helena, California, 'Wine is one of the strongest growth industries we have. It has outpaced the economy in growth--even during recessions. It's a business that will be a growth industry for the foreseeable future.'
The extremely optimistic article describes the wine industry as highly fragmented, with room for start-ups! Thanks to Tom Wark for the link! Tom blogs from California on the subjects of both Wine and Public Relations. His posts are not to be missed and His blog, Fermentations is a great addition to the news feed list of anyone interested in the wine business.
One of the best things about the emerging Oklahoma wine industry, our any state's wine industry for that matter, is the synergistic impact wine tourism has on other local businesses. Wine Tourism creates opportunities to establish new products, facilities and services, and expand existing businesses which would not otherwise be sustainable based on the resident population alone.
The fast growing business of Wine Tourism encompasses all businesses that provide goods and services that attract and entertain tourists of the wine region. In Oklahoma, this includes: lodging, restaurants, toll roads, tour operators, gift shops, cheese mongers, artists, national parks etc. Wine tourists purchase goods and services, and this spending injects new dollars into the local economies. A percentage of each new dollar is spent in the community by the recipient and this is spent and re-spent, creating what is known as a ‘multiplier effect’.
Wine tourists travel throughout the country seeking: Wine tasting, wine and food, enjoyment of regional attractions, and the experience of the unique nature based and lifestyle activities available in wine regions. In fact, it may surprise you to learn that in the tourism, hospitality and recreation industries alone there are more than 50 categories of employment, and approximately 200 occupations.
Give it a try, maybe there is room for you!
Entrepreneur Magazine article - Grape Expectations, October 2003
FERMENTATIONS: On Wine, Marketing and Me Wine Blog by Tom Wark
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