Wine made from the Chinese herb wolfberry - long associated with a variety of health benefits including its use as a preventative against diabetes and impotence รข€“ is in line for a marketing push after receiving UK investment.
The private equity investor, Actis, has invested $10 million in China Wolfberry Holding, the company which manufactures and markets the "healthy" wine under the Ning Xia Hong brand.
Traditionally wolfberries and various products made from the herb have been felt to prevent various diseases, such as diabetes.
Interest has been growing globally in wines made from non-traditional musts such as elderberry, sumac and wolfberry. It remains to be seen whether this reprsents a longterm trend or merely a passing fad. Either way, with the Chinese market for alcoholic drinks is worth an estimated $6.5bn a year. Capturing even a small portion of that market would yield large financial returns.
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