Oklahoma Winery and Oklahoma Liquor Store Find Common Ground

Synergy for Success
If you, like me, are tired news stories coming out about conflicts between Oklahoma liquor store owners and Oklahoma winery owners...here's a bit of good news from The Daily Oklahoman on April 11, 2004.

Canadian River Winery in Slaughterville and an Oklahoma City liquor store, worked together to offer a specially labeled Oklahoma State University Final Four 2004 Rio Blanc wine last week. Gene Clifton, co-owner of Canadian River Winery credits Clarence Garrett, manager of Legacy Liquors in Oklahoma City for the idea.

Clarence Garrett is a Texas University alumni with family ties to OSU as well as a close friendship to the father of Nate Fleming. Nate Fleming was one of the 10 people killed on the 2001 plane crash that tragically struck down so many of our state's student athletes. Garret wanted to do something to recognize the success of the this years OSU Basketball team and at the same time honor Nate Fleming.

Ten percent of the revenue from these sales are going to the Nate Fleming scholarship fund, Garrett said. I had the idea that we could honor his memory while helping other students and at the same time promote Oklahoma.

The response was overwhelming with sales quickly doubling then tripling the early estimates. Before the Final Four weekend, Canadian River Winery wines were sold in about 50 retail liquor stores. After the promotion ended they had expanded their outlets to about 75 stores. Legacy Liquors has long been a supporter of the emerging Oklahoma wine industry.

Legacy Liquors
12233 North Council Road, Oklahoma City, OK 73162
(405) 720-9597

Check out the full article from the Miami Herald Website (or the Daily Oklahoman website, if you subscribe):
Oklahoma Winery and Oklahoma Liquor Store Find Common Ground

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